SUMMARY
Multi platform Interactive Producer with a focus on overall content strategy and development in entertainment, games and digital marketing. Extensive experience with cross platform media deployment, project, client and quality assurance management.
NEW MEDIA / INTERACTIVE EXPERIENCE
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Groove 11 INTERACTIVE PRODUCER |
San Rafael, CA 05/2007 – 11/2008 |
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- Groove 11 is an experiential agency delivering brand and business-driven creative to clients ranging from Cisco to Kaiser Permanente.
- Direct all phases of multidisciplinary projects, including interactive, Web, print collateral, presentation graphics, advertising and film/video production.
- Define the scope of new projects.
- Develop strategies, work plans and schedules.
- Direct the project team in all phases of production and execution.
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"The Tonight Show with Jay Leno" / NBC SENIOR NEW MEDIA PRODUCER |
Los Angeles, CA 11/2001 - 5/2007 |
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- Created and maintained all aspects of the show's website.
- Edited and encoded all video for the website, iTunes, YouTube, and cell phone users.
- Designed all graphics, including Flash and animated GIFs.
- Worked with sponsors to develop brand specific content such as the Toyota Summer Concert Series.
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"Jay Leno's Garage" / NBC CO-PRODUCER |
Los Angeles, CA 2006 - 2007 |
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- Facilitated production of the website (www.jaylenosgarage.com), which was launched in October 2006 and features Jay's collection of rare and exotic automobiles / motorcycles.
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"Access Hollywood" WRITER & NEW MEDIA PRODUCER |
Los Angeles, CA 2001 - 2002 |
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- Wrote celebrity news and feature articles for the website of the popular entertainment television magazine.
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Spiderdance, Inc. (Interactive Television) SENIOR PRODUCER |
Venice, CA 2000 - 2001 |
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- Created, developed, and executed new iTV projects.
- Managed all design and editorial decisions, as well as scheduling and budgeting
- Led production teams made up of designers, programmers and writers.
- Pitched networks and agents.
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Sony Online Entertainment SENIOR PRODUCER |
Culver City, CA 1999 - 2000 |
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- Charged with taking the well-known "Dating Game" TV show and creating a one-of-a-kind new media experience.
- Wrote game design and managed all design and editorial decisions.
- Supervised programmers and designers to maintain product integrity and business objectives.
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Checkout.com SENIOR PROGRAM PRODUCER |
Beverly Hills, CA 1999 |
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- Designed and developed this initiative that featured content, community and commerce.
- Served as Editor-in-Chief of music reviews and content, as well as Creative Director over site's look and navigation.
- Supervised writers, designers, and researchers.
- Designed innovative chats, incorporating streaming video, music, and trivia-style games.
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GTE MainStreet Interactive Television SENIOR CONTENT PRODUCER |
Santa Monica, CA 1995 - 1999 |
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- Wrote, developed and produced 6 original iTV show series
- Wrote technical and navigational specs, designed graphics, and coordinated projects for children's programming, home shopping, and game shows.
- Booked talent and negotiated contracts. Oversaw seven department associates.